Innovative ideas
need innovative stories.

Our purpose is clear:

Empower impact innovators to captivate their audience through effective storytelling that inspires buy-in for their mission to build a better world.

Implement A Proven, 
Measurable Strategy
Develop A Clear, 
Compelling Brand Message
Engage Your Audience, 
Drive Sales

Story is Data.
Story is Process.
Story is the Big Idea.

GREAT MARKETING IS
GREAT STORYTELLING.

GREAT STORYTELLING HAS THE POWER TO:

  • Illuminate the “what”, “how”, and most importantly “why” behind your big-idea, then translate it into a compelling narrative that captures attention, simplifies complexity, and resonates with your audience deeply.

  • Weave your story and your audience’s story together to capture attention, align vision, and build desire.

  • Empower your audience with a plan to take meaningful action with a compelling vision of how your big-idea will result in success and avoid failure.

  • Help your audience see how your big-idea solves their problem to overcome objections and drive sales.

“I don’t get it…”

Every innovator knows the pain of those four words. World-changing innovations are by nature complex, and so most innovative company leaders struggle to effectively communicate their big ideas in a way that attracts customers, investors, and partners.
We can help with that.

(The Guide)

What We Do

Like a special forces operator, a fractional CMO parachutes into your business with a clear mission: align your strategy, your team, and your messaging with your business goals.

Fractional CMO

Story Development

(The Art)

Telling an innovation story is as much art as it is science. With our proven framework, understanding and engaging your audience is simple, fast, and best of all, effective!

Marketing Strategy

(The Science)

Great marketing crates impact by telling a consistent story across every channel and optimizing the actions, budgets, and tools that will drive results.

Hi, I’m Christopher Erkelens, Founder and CEO of Marketing Impact

For as long as I can remember, I’ve been obsessed with the craft of storytelling. Nothing has the power to move people, to create action, to inspire quite like story. After all, we’re all part of The Great Story.

After two decades helping companies as a marketing and branding professional, I became acutely aware that effective marketing needs to be more than a great plan and a clear call to action, it must inspire audiences to see how a product or service will change their life, and the world for the better. In other words, great marketing is great storytelling!

I love what I do! I love helping impact innovators promote their big ideas, set a plan into action, back it up with data, rinse and repeat.

I look forward to helping you clarify and tell your impact innovation story!

Let’s start a conversation.

Impact innovators know that storytelling is the one tool that propels their success. Let’s start a conversation about clarifying your message, aligning people around your big idea, and building a story-driven strategy that leads to measurable results.