Innovative ideas need Innovative stories

Empower impact innovators to captivate their audience through effective storytelling that inspires buy-in for their mission to build a better world.

Implement A Proven, Measurable Strategy

Implement A Proven, Measurable Strategy

Implement A Proven, Measurable Strategy

About us

Every Great Story Needs a Proven Strategy

At Marketing Impact, we help businesses grow by combining bold creativity with data-driven strategies. We don’t just tell your story — we make sure the right people hear it, at the right time, in the right way.

About us

What We Do

Implement A Proven, Measurable Strategy

Like a special forces operator, a fractional CMO parachutes into your business with a clear mission: align your strategy, your team, and your messaging with your business goals.

Story Development

Telling an innovation story is as much art as it is science. With our proven framework, understanding and engaging your audience is simple, fast, and best of all, effective!

Marketing Strategy

Great marketing crates impact by telling aconsistent story across every channel and optimizing the actions, budgets, and tools that will drive results.

About us
Story is Data
Story is Process
Story is the Big Idea
Great Marketing is
Great
StoryTelling
Great Storytelling has the Power to:
Fractional CMO

Like a special forces operator, a fractional CMO parachutes into your business with a clear mission: align your strategy, your team, and your messaging with your business goals.

Trust is the foundation of every successful brand. We craft consistent, authentic messaging that resonates with your audience and turns first-time visitors into long-term advocates.

Great storytelling moves people. We create narratives that don’t just inform — they motivate your audience to engage, share, and take the next step with your brand.

Every story we tell is tied to a business outcome. We connect your messaging directly to your sales funnel so that compelling content translates into real, measurable revenue growth.

Our Difference
Why Choose Us

Results-Driven Strategy

We build marketing plans grounded in data and tailored to your goals — because guesswork has no place in your growth.

Creative That Converts

 We combine compelling storytelling with proven tactics to produce content and campaigns that turn your audience into customers.

Full Transparency, Always

You’ll always know what we’re doing, why we’re doing it, and how it’s performing. No surprises — just clear results.

Your Story Is Your Strongest Marketing Asset

Empower impact innovators to captivate their audience through effective storytelling that inspires buy-in for their mission to build a better world.

Thumbnail Image of ChristopherPortrait

Hi, I’m Christopher Erkelens, Founder and CEO of Marketing Impact

For as long as I can remember, I’ve been obsessed with the craft of storytelling. Nothing has the power to move people, to create action, to inspire quite like story. After all, we’re all part of The Great Story.

After two decades helping companies as a marketing and branding professional, I became acutely aware that effective marketing needs to be more than a great plan and a clear call to action, it must inspire audiences to see how a product or service will change their life, and the world for the better. In other words, great marketing is great storytelling!

I love what I do! I love helping impact innovators promote their big ideas, set a plan into action, back it up with data, rinse and repeat.

I look forward to helping you clarify and tell your impact innovation story!

How We Work
A Process Built for Results

 We follow a proven four-step methodology — discover, strategize, execute, and optimize — to ensure every campaign delivers measurable impact for your business.

Our Clients
Our Clients

Real results, real relationships. See what our clients say about working with us.

Blog
The Lastes News

Stay up to date with the latest marketing trends, strategies, and insights from our team.

Contact

Subscribe

Sign up with your email address to receive news and updates.

Let’s start a conversation.

Impact innovators know that storytelling is the one tool that propels their success. Let’s start a conversation about clarifying your message, aligning people around your big idea, and building a story-driven strategy that leads to measurable results.

FAQ

Everything you need to know about working with Marketing Impact.

What exactly does a fractional CMO do?

A fractional CMO acts as your part-time Chief Marketing Officer — bringing senior-level strategy, leadership, and execution to your business without the cost of a full-time hire.

We don’t just deliver deliverables — we embed into your business, align your team, and take ownership of your marketing results the same way an in-house executive would.

We work with growth-stage startups and established businesses that are ready to invest in strategic marketing leadership to scale faster and smarter.

Most clients begin to see measurable improvements in strategy clarity and campaign performance within the first 60 to 90 days of engagement.

Simple — schedule a discovery call with us. We’ll learn about your business, your goals, and determine if we’re the right fit for each other.